Context

Relevance
Written By Greg Harbour

This step will provide the you the valuable information you’ll base all your next steps on. This will equip you to calculate your strategic position to target the right people with the right message. 

If you’re not sure what to decide for this step, use your best guess and move on. Your perspective will develop and you can always update previous answers as you go, so don’t feel too constrained by what you’ve already written either.

 

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Understand your audience's problems and how you solve them
Insight
Understand your audience's problems and how you solve them
Insight

Knowing the challenges and aspirations of your clients – and how you help solve them – will help you invest in the right path forward. It should clarify the true value you provide and what sets you apart in their eyes. Insight into the benefits you actually deliver helps you focus your work to gain more productive opportunities.

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Insight
Greg Harbour

Simplify your expertise to connect with more people and make a bigger difference. Greg utilises decades of creative communication experience to help leaders resolve their innovate, meaningful, comprehensive vision into a clear, compelling, and actionable proposition to reach the right people, motivate action, and create momentum.

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Goals