Context

Relevance
Written By Greg Harbour

in the previous step, you gained valuable insight into your ideal clients, their aspirations, and most important problems. In this step, you’ll match, list, and prioritize those insights to calculate how to position your unique expertise and achieve your plan. This will equip for the next step to accurately craft your headline message to get their attention.

If you’re not sure what to decide for this step, use your best guess and move on. Your perspective will develop and you can always update previous answers as you go, so don’t feel too constrained by what you’ve already written either.

 

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Match your model and approach with the best opportunities
Position
Match your model and approach with the best opportunities
Position

A smart strategic position addresses your ideal customer’s priority problem with your key strengths to move you forward. It should achieve product-market fit through clear assessment of your value, natural demand, and your business strategy. An accurate strategic position helps ensure the work you invest will be effective and profitable.

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Position
Greg Harbour

Simplify your expertise to connect with more people and make a bigger difference. Greg utilises decades of creative communication experience to help leaders resolve their innovate, meaningful, comprehensive vision into a clear, compelling, and actionable proposition to reach the right people, motivate action, and create momentum.

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