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Relevance
Written By Greg Harbour

Standing out to your ideal client means out-competing the other 9,999 messages they’re exposed to daily, and you’ll probably have a couple of seconds to do it. Don’t waste an opportunity with a message that’s more complex than it needs to be. An effective message gets the attention of your ideal client, and interest them enough to read the next thing; not tell the entire story. Relevance, brevity, and language are the three elements of an effective headline message.

 

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Communicate your strengths to get attention and drive action
Message
Communicate your strengths to get attention and drive action
Message

Your message is your defining headline that helps you outperform other contenders, obscurity, and indifference. An effective message should be a refinement of your perspective, tailored to effectively connect, engage, and influence. A message that resonates with your target audience is more likely to get attention, earn the chance to convey your information, and prompt action.

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Message
Greg Harbour

Simplify your expertise to connect with more people and make a bigger difference. Greg utilises decades of creative communication experience to help leaders resolve their innovate, meaningful, comprehensive vision into a clear, compelling, and actionable proposition to reach the right people, motivate action, and create momentum.

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