Problems

Trust
Written By Greg Harbour

First off, consider your headline message (or proposition) and the three main challenges, tasks, or pain points your ideal client faces in achieving it, or that will be resolved by achieving it.

People are wiling to commit to solving problems more readily, so – at every stage – it’s worth knowing which problems your expertise can help solve.

Think about the three key problems your methodology solves, in line with your headline message and the major problem that it solves.

 

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Connect with your audience on their real-world problems to gain opportunities
Value
Connect with your audience on their real-world problems to gain opportunities
Value

Demonstrate your value with key principles that enhance your headline message and set you apart. Your principles should directly address the main challenges for your ideal client or customer, from your perspective. Well-chosen principles will make you more relevant to the right people and elevate your credibility.

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Value
Greg Harbour

Simplify your expertise to connect with more people and make a bigger difference. Greg utilises decades of creative communication experience to help leaders resolve their innovate, meaningful, comprehensive vision into a clear, compelling, and actionable proposition to reach the right people, motivate action, and create momentum.

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