Cohesive

Your unique framework paints a helpful picture of your expertise; with each element providing a compelling point, and all of them working in concert to demonstrate a purposeful methodology. Elements should be organized intuitively under each of your value principles, so they make sense however your prospect experiences them.

For someone exploring your service hierarchy top-down – for example, navigating a branched menu on your website – they should be logical sub-points of each value principle, expanding on and reinforcing that principle.

For someone matching their problem to a particular element, its peers should offer relevant adjacent value, and their parent value principle offer a higher degree of value, that encourages your prospect to increase the scope of their enquiry.

Together, your framework elements should reinforce each other, demonstrate your expertise, and convey authority.

Read all steps for adaptability