My message isn’t connecting with my ideal customer and conveying my unique expertise

Relevance
Written By Greg Harbour

Connecting, engaging, and activating more people to make a bigger difference is every expert’s challenge. Discover how to achieve relevance, trust, and influence. Give your innovative approach a unique voice that’s simple, compelling, and actionable.

 

Achieve relevance With these Next steps

Featured
Understand your audience's problems and how you solve them
Insight
Understand your audience's problems and how you solve them
Insight

Knowing the challenges and aspirations of your clients – and how you help solve them – will help you invest in the right path forward. It should clarify the true value you provide and what sets you apart in their eyes. Insight into the benefits you actually deliver helps you focus your work to gain more productive opportunities.

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Insight
Match your model and approach with the best opportunities
Position
Match your model and approach with the best opportunities
Position

A smart strategic position addresses your ideal customer’s priority problem with your key strengths to move you forward. It should achieve product-market fit through clear assessment of your value, natural demand, and your business strategy. An accurate strategic position helps ensure the work you invest will be effective and profitable.

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Position
Communicate your strengths to get attention and drive action
Message
Communicate your strengths to get attention and drive action
Message

Your message is your defining headline that helps you outperform other contenders, obscurity, and indifference. An effective message should be a refinement of your perspective, tailored to effectively connect, engage, and influence. A message that resonates with your target audience is more likely to get attention, earn the chance to convey your information, and prompt action.

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Message
Greg Harbour

Simplify your expertise to connect with more people and make a bigger difference. Greg utilises decades of creative communication experience to help leaders resolve their innovate, meaningful, comprehensive vision into a clear, compelling, and actionable proposition to reach the right people, motivate action, and create momentum.

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I'm unsure if I'm pursuing the best opportunities in the most effective way
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I know my approach works, my challenge is showing others its benefits