Reach the right people with what matters to them

PrincipleRelevance
Written By Greg Harbour
Featured
My ideal clients aren’t aware of me or how I can help them
My ideal clients aren’t aware of me or how I can help them
 
Featured
Reach the right people with what matters to them

Connect with and influence your target audience to take the action you want, using insight, strategic positioning, and accurate messaging. You should know who values what you deliver and what their priorities are. Invest in these foundations for your engagement to be strategic and effective.

Discover who your ideal client is, what’s important to them, and how you can help. Use this information to craft an effective message that gets their attention.

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Explore these steps to reach the right people with what matters to them

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Understand your audience's problems and how you solve them
Insight
Understand your audience's problems and how you solve them
Insight

Knowing the challenges and aspirations of your clients – and how you help solve them – will help you invest in the right path forward. It should clarify the true value you provide and what sets you apart in their eyes. Insight into the benefits you actually deliver helps you focus your work to gain more productive opportunities.

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Insight
Match your model and approach with the best opportunities
Position
Match your model and approach with the best opportunities
Position

A smart strategic position addresses your ideal customer’s priority problem with your key strengths to move you forward. It should achieve product-market fit through clear assessment of your value, natural demand, and your business strategy. An accurate strategic position helps ensure the work you invest will be effective and profitable.

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Position
Communicate your strengths to get attention and drive action
Message
Communicate your strengths to get attention and drive action
Message

Your message is your defining headline that helps you outperform other contenders, obscurity, and indifference. An effective message should be a refinement of your perspective, tailored to effectively connect, engage, and influence. A message that resonates with your target audience is more likely to get attention, earn the chance to convey your information, and prompt action.

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Message
 
 
Greg Harbour

Simplify your expertise to connect with more people and make a bigger difference. Greg utilises decades of creative communication experience to help leaders resolve their innovate, meaningful, comprehensive vision into a clear, compelling, and actionable proposition to reach the right people, motivate action, and create momentum.

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Achieve relevance, trust, and influence to connect with more people
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Understand your audience's problems and how you solve them