In the last step, you validated your credibility with examples of your expertise in action. This step equips you to begin nurturing your network into a community that supports and endorses you. in the next step you’ll prepare a framework for evaluating opportunities for alignment with your direction and goals.

in the last step, you nurtured your network into a community supporting and endorsing you. Your work to simplify your expertise has given you valuable insight into what you want to focus on and the best people to work with, and developed a pipeline of opportunities. This step will help you evaluate those opportunities for alignment with, and contribution to your decided direction, and ensure they move you forward, compounding your success.

If you’re not sure what to decide for this step, use your best guess and move on. Your perspective will develop and you can always update previous answers as you go, so don’t feel too constrained by what you’ve already written either.

Creating content that shines the light on a member of your network will not only incentivize them to share it, but also result in referred credit for you, which can be more credible than claiming credit directly.

Even when a contact does the work to, say, share a testimonial, there’s no guarantee it’ll focus on the aspects that will help you most. Make it easy for everyone and provide the content you’d liketo see shared. You may only get one chance to ask, so don’t waste it.

Creating content that shines the light on your contact will not only incentivize them to share it, but also result in referred credit for you, which can be more credible than claiming credit directly.