Share authentic wins of people who succeeded using your approach

Leadership
Written By Greg Harbour
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My achievements aren't being recognized or helping me reach my goals
My achievements aren't being recognized or helping me reach my goals
 
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Share authentic wins of people who succeeded using your approach

Publishing examples and case studies of your methodology validates your unique perspective. Shared validation should showcase real-world success stories of people who used your approach. Meaningful validation promotes persuasive social proof of your methodology and its effectiveness.

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Context
Context

Previous steps developed your framework and publishing schedule to motivate ideal clients to take action and work with you. This step will craft and share third party validation through your clients’ successes and how your unique approach contributed. These will equip you for the next step of building your network into a community.

If you’re not sure what to decide for this step, use your best guess and move on. Your perspective will develop and you can always update previous answers as you go, so don’t feel too constrained by what you’ve already written either.

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List
List

Having clients you can ask to endorse your work is invaluable. They should be willing to publish a case study of your collaboration and how they benefitted.

Select
Select

High quality endorsements are influential, so it’s important to approach clients who can share your involvement in their success in the type of work you want.

Provide
Provide

An endorsement in a typical case study format is clear and carries weight, leading with why they worked with you (their problem), what you delivered (result), and how it was carried out (your unique approach). Save them time and ensure accuracy by providing them a proposed endorsement that you’ve written yourself.

With your expertise now simplified, focused, and published, it’s a good time to validate it with authentic examples of how it helps in the real world.

  • Provide explanatory context

  • Demonstrate robustness in a real-world application

  • Benefit from the referred credit of highlighting someone else’s success, and build the relationship

Case studies are a great format to show the problem, goals, implementation, and outcomes through the lens of your expertise. They should be written and illustrated with share-ability in mind: engaging, high-level, benefit-focused, and with a link to more information about the project and your expertise.

Your validation examples will also be useful as tailored content for the subject to share to their network, introducing you, and building your community.

 

Actions

 
Featured
Create momentum with people who believe in your approach
Leadership
Create momentum with people who believe in your approach
Leadership
Leadership
Featured
Share authentic wins of people who succeeded using your approach
Validation
Share authentic wins of people who succeeded using your approach
Validation

Publishing examples and case studies of your methodology validates your unique perspective. Shared validation should showcase real-world success stories of people who used your approach. Meaningful validation promotes persuasive social proof of your methodology and its effectiveness.

Read more →
Validation
Nurture an aligned community to share your vision, approach, and support
Community
Nurture an aligned community to share your vision, approach, and support
Community

A network that endorses and shares how your approach has helped them, and can help others, is valuable social proof. Your clients and network should be carefully fostered to share their experience with you and your approach. A motivated community will work on your behalf to grow your profile and authority.

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Community
Cultivate opportunities that align with your goals and move you forward
Pathway
Cultivate opportunities that align with your goals and move you forward
Pathway

Greater profile will bring more opportunities, many of which won’t be aligned with your approach. Your activities should directly contribute to your vision, strategy, and community. Working exclusively on aligned opportunities will build and reinforce your authority.

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Pathway
Greg Harbour

Simplify your expertise to connect with more people and make a bigger difference. Greg utilises decades of creative communication experience to help leaders resolve their innovate, meaningful, comprehensive vision into a clear, compelling, and actionable proposition to reach the right people, motivate action, and create momentum.

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Create momentum with people who believe in your approach
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Nurture an aligned community to share your vision, approach, and support