Nurture an aligned community to share your vision, approach, and support

Leadership

Aug 2

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Discover how to simplify your expertise to be clear, compelling, and actionable. Connect with more people and make a bigger difference by developing your relevance to get noticed and reach the right people, the trust to motivate action and get to yes, and leadership to create momentum and get ahead. More >

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I’m not leveraging my happy clients to secure more opportunities and clients

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A network that endorses and shares how your approach has helped them, and can help others, is valuable social proof. Your clients and network should be carefully fostered to share their experience with you and your approach. A motivated community will work on your behalf to grow your profile and authority.

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Context

In the last step, you validated your credibility with examples of your expertise in action. This step equips you to begin nurturing your network into a community that supports and endorses you. in the next step you’ll prepare a framework for evaluating opportunities for alignment with your direction and goals.

in the last step, you nurtured your network into a community supporting and endorsing you. Your work to simplify your expertise has given you valuable insight into what you want to focus on and the best people to work with, and developed a pipeline of opportunities. This step will help you evaluate those opportunities for alignment with, and contribution to your decided direction, and ensure they move you forward, compounding your success.

If you’re not sure what to decide for this step, use your best guess and move on. Your perspective will develop and you can always update previous answers as you go, so don’t feel too constrained by what you’ve already written either.

Matter Launch framework element: Community

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Elevate

Creating content that shines the light on a member of your network will not only incentivize them to share it, but also result in referred credit for you, which can be more credible than claiming credit directly.

Equip

Even when a contact does the work to, say, share a testimonial, there’s no guarantee it’ll focus on the aspects that will help you most. Make it easy for everyone and provide the content you’d liketo see shared. You may only get one chance to ask, so don’t waste it.

Incentivize

Creating content that shines the light on your contact will not only incentivize them to share it, but also result in referred credit for you, which can be more credible than claiming credit directly.

Actions

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Think about

Bring your network aboard your social channels

Think about

Motivate your supporters to contribute to your social media posts

Think about

Empower your network to support one another

Think about

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Explore

Discover the framework, read insight, and use free online tools to inspire action

Explore

Join in

Participate in capability-building programs to suit you and your team

Join in

Partner

Hire our expert team to create, deliver, and maintain your unique expertise suite

Partner

Hire our team to create, deliver, and maintain your unique suite of assets

Partner

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Leadership

Create momentum with people who believe in your approach

Leadership

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Validation

Share authentic wins of people who succeeded using your approach

Validation

Publishing examples and case studies of your methodology validates your unique perspective. Shared validation should showcase real-world success stories of people who used your approach. Meaningful validation promotes persuasive social proof of your methodology and its effectiveness.

Validation

Community

Nurture an aligned community to share your vision, approach, and support

Community

Pathway

Cultivate opportunities that align with your goals and move you forward

Pathway

Greater profile will bring more opportunities, many of which won’t be aligned with your approach. Your activities should directly contribute to your vision, strategy, and community. Working exclusively on aligned opportunities will build and reinforce your authority.

Pathway

Community

Greg Harbour

Simplify your expertise to connect with more people and make a bigger difference. Greg utilises decades of creative communication experience to help leaders resolve their innovate, meaningful, comprehensive vision into a clear, compelling, and actionable proposition to reach the right people, motivate action, and create momentum.