Momentum means using your past successes and their benefits to create more opportunities on your own terms. Effective momentum should develop your network into active supporters who help you gain opportunities that promote your perspective. Establishing momentum creates an engagement millwheel that works on your behalf.

Publishing examples and case studies of your methodology validates your unique perspective. Shared validation should showcase real-world success stories of people who used your approach. Meaningful validation promotes persuasive social proof of your methodology and its effectiveness.

A network that endorses and shares how your approach has helped them, and can help others, is valuable social proof. Your clients and network should be carefully fostered to share their experience with you and your approach. A motivated community will work on your behalf to grow your profile and authority.

Greater profile will bring more opportunities, many of which won’t be aligned with your approach. Your activities should directly contribute to your vision, strategy, and community. Working exclusively on aligned opportunities will build and reinforce your authority.