Develop your schedule of engaging content to build prominence and authority

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Written By Greg Harbour
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I’m sharing content, but my perspective lacks cohesion and engagement
I’m sharing content, but my perspective lacks cohesion and engagement
 
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Develop your schedule of engaging content to build prominence and authority

Publishing content puts you and your unique perspective in front of your target audience. Your content should convey your headline message, its supporting principles, and their elements, in formats tailored for the publication platform. Well-written content enables your network to engage with your perspective, share your expertise with their networks, and open new channels for insight and opportunities.

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Context
Context

Your value principles and unique framework from previous steps have equiped you for this step with a rich, cohesive content syllabus to develop your comprehensive, long-term schedule of engaging online content such as social media posts and blog articles. This will provide a foundation to develop momentum in the next step of third parties validating your expertise.

If you’re not sure what to decide for this step, use your best guess and move on. Your perspective will develop and you can always update previous answers as you go, so don’t feel too constrained by what you’ve already written either.

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Inviting
Inviting

The competition for engagement is tough, and people need to actually read your content to find out you provide great value. Whether it’s social media posts or blog articles, your content needs to be inviting to sample, so they can decide to follow and share. Framing your expertise in a conversational tone, and providing interesting perspectives on it, is going to reach more people and grow your network.

Cohesive
Cohesive

It can be tough to remain strategic on social media without sacrificing engagement. Logically-consistent content builds your credibility and increases recognition of your theme, while staying novel grows your following and develops engagement. Your unique framework solves this by providing the right amount of cohesive breadth to stay on track while remaining interesting and avoiding repetition.

Regular
Regular

Posting regularly is a great way to be seen more as your content appears more often and platforms start favoring you. Having a solid schedule of posts that comprehensively conveys your framework can buy you the flexibility to season your content with some timely, opportunistic, and frivolous posts that include humor or a popular trend, through the lens of your expertise.

Online platforms reward engaging content, but it can be a challenge to write engaging posts and staying true to your unique perspective. Jumping on popular subjects, memes, and trends can deliver more exposure, which is great, but doesn’t necessarily move you forward in terms of pitching your expertise.

By using your unique framework as a content guide, your message, principles, and elements can inform your posts to help you stay engaging and true to your perspective.

  • Logically-consistent perspective boosts credibility

  • Repetition of your principles and their elements helps your value resonate

  • Keep your posting cadence up

Using each principle and element as a subject can sustain a publication schedule of one year, by formatting each one through a cast of voices or lenses tailored for engagement and sharing. A solid schedule of posts that comprehensively conveys your framework can gain you the flexibility to season your feed with opportunistic and frivolous posts that include humor or a popular trend through the lens of your expertise.

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Featured
Motivate action with credibility and unique perspective
Trust
Motivate action with credibility and unique perspective
Trust
Trust
Featured
Connect with your audience on their real-world problems to gain opportunities
Value
Connect with your audience on their real-world problems to gain opportunities
Value

Demonstrate your value with key principles that enhance your headline message and set you apart. Your principles should directly address the main challenges for your ideal client or customer, from your perspective. Well-chosen principles will make you more relevant to the right people and elevate your credibility.

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Value
Respond to diverse problems and seamlessly introduce your unique framework
Adaptability
Respond to diverse problems and seamlessly introduce your unique framework
Adaptability

Your unique framework organizes and illustrates your comprehensive expertise, by expanding on your principles with supporting elements. Your framework should cohesively convey your service model, and help you respond to diverse problems by introducing its most relevant element. A unified, responsive framework will demonstrate your authority, build credibility, and provide flexibility.

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Adaptability
Develop your schedule of engaging content to build prominence and authority
Engagement
Develop your schedule of engaging content to build prominence and authority
Engagement

Publishing content puts you and your unique perspective in front of your target audience. Your content should convey your headline message, its supporting principles, and their elements, in formats tailored for the publication platform. Well-written content enables your network to engage with your perspective, share your expertise with their networks, and open new channels for insight and opportunities.

Read more →
Engagement
Greg Harbour

Simplify your expertise to connect with more people and make a bigger difference. Greg utilises decades of creative communication experience to help leaders resolve their innovate, meaningful, comprehensive vision into a clear, compelling, and actionable proposition to reach the right people, motivate action, and create momentum.

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Respond to diverse problems and seamlessly introduce your unique framework
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Create momentum with people who believe in your approach