Context

Trust
Written By Greg Harbour

Your value principles and unique framework from previous steps have equiped you for this step with a rich, cohesive content syllabus to develop your comprehensive, long-term schedule of engaging online content such as social media posts and blog articles. This will provide a foundation to develop momentum in the next step of third parties validating your expertise.

If you’re not sure what to decide for this step, use your best guess and move on. Your perspective will develop and you can always update previous answers as you go, so don’t feel too constrained by what you’ve already written either.

 

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Develop your schedule of engaging content to build prominence and authority
Engagement
Develop your schedule of engaging content to build prominence and authority
Engagement

Publishing content puts you and your unique perspective in front of your target audience. Your content should convey your headline message, its supporting principles, and their elements, in formats tailored for the publication platform. Well-written content enables your network to engage with your perspective, share your expertise with their networks, and open new channels for insight and opportunities.

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Engagement
Greg Harbour

Simplify your expertise to connect with more people and make a bigger difference. Greg utilises decades of creative communication experience to help leaders resolve their innovate, meaningful, comprehensive vision into a clear, compelling, and actionable proposition to reach the right people, motivate action, and create momentum.

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Compelling
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