Your value principles and unique framework from previous steps have equiped you for this step with a rich, cohesive content syllabus to develop your comprehensive, long-term schedule of engaging online content such as social media posts and blog articles. This will provide a foundation to develop momentum in the next step of third parties validating your expertise.

If you’re not sure what to decide for this step, use your best guess and move on. Your perspective will develop and you can always update previous answers as you go, so don’t feel too constrained by what you’ve already written either.

The competition for engagement is tough, and people need to actually read your content to find out you provide great value. Whether it’s social media posts or blog articles, your content needs to be inviting to sample, so they can decide to follow and share. Framing your expertise in a conversational tone, and providing interesting perspectives on it, is going to reach more people and grow your network.

It can be tough to remain strategic on social media without sacrificing engagement. Logically-consistent content builds your credibility and increases recognition of your theme, while staying novel grows your following and develops engagement. Your unique framework solves this by providing the right amount of cohesive breadth to stay on track while remaining interesting and avoiding repetition.

Posting regularly is a great way to be seen more as your content appears more often and platforms start favoring you. Having a solid schedule of posts that comprehensively conveys your framework can buy you the flexibility to season your content with some timely, opportunistic, and frivolous posts that include humor or a popular trend, through the lens of your expertise.