Previous steps developed your framework and publishing schedule to motivate ideal clients to take action and work with you. This step will craft and share third party validation through your clients’ successes and how your unique approach contributed. These will equip you for the next step of building your network into a community.

If you’re not sure what to decide for this step, use your best guess and move on. Your perspective will develop and you can always update previous answers as you go, so don’t feel too constrained by what you’ve already written either.

Having clients you can ask to endorse your work is invaluable. They should be willing to publish a case study of your collaboration and how they benefitted.

High quality endorsements are influential, so it’s important to approach clients who can share your involvement in their success in the type of work you want.

An endorsement in a typical case study format is clear and carries weight, leading with why they worked with you (their problem), what you delivered (result), and how it was carried out (your unique approach). Save them time and ensure accuracy by providing them a proposed endorsement that you’ve written yourself.