The meaning and purpose in pursuing your unique expertise

A doctor of cognitive neuroscience writes that doing what matters to you and gives you a sense of purpose and direction, increases feelings of fulfilment, benefits your health, and even helps you live longer. Leaning in to your unique expertise can provide intrinsic, as well as material, rewards.

 

Quick evaluation to spend more time on a purpose that fulfil you

What I am good at and enjoy

Think about the the intersect of your skills and needs. What you’re great at and believe in. Make a list and order it by priority.

What people need done

Who gets and wants what you do? Delivering value to ensure your work is valued. Look for matches with what you’re good at and enjoy.

What moves me forward

Scrutinize matches for alignment with your goals or aspirations. Ensure you commit yourself to endeavors that feel good and are effective.

 

The concept of Ikigai originates from the Japanese island of Okinawa and their practice of maintaining a balanced suite of priorities with intrinsic rewards for a more sustainable lifestyle . The island’s population are among the world’s longest living.

Studies show adherents experiencing less stress, healthier immune systems, greater resilience to heart attack, and more control over their health.

BBC Science Focus article

sciencefocus.com/the-human-body/ikigai

 
 
Greg Harbour

Simplify your expertise to connect with more people and make a bigger difference. Greg utilises decades of creative communication experience to help leaders resolve their innovate, meaningful, comprehensive vision into a clear, compelling, and actionable proposition to reach the right people, motivate action, and create momentum.

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