Informing motorists of road improvements
Matter were briefed to help Transurban inform Victorians on CityLink Tulla Widening progress with a widespread advertising campaign encompassing digital, press, point-of-sale video and outdoor
Campaign photographer: Christian Pearson, Misheye
10-second animated video at petrol bowser point-of-sale displays
10-second animated vertical-format video at petrol station entry displays
Credibility clincher
Matter prioritised clarity, transparency and authority to help motorists stay safe by making informed decisions ahead of any disruption to their commute
Visionary leadership development
Visual direction that clearly prioritized useful information for motorists
Advertising campaign visual direction
Convey authority at a glance with diligent application of campaign brand across diverse collateral
Design deliverables
Informative 10-second animated video point-of-sale ads in traditional and vertical formats
Outdoor billboards readable at freeway speed
Outdoor freeway-side digital billboards
Outdoor freeway-side banner flags
Animated HTML online advertising
Press advertising
Community newsletters
Neighbourhood direct mail
Community consultation collateral
Matter is proud to have worked on multiple programs and campaigns for Transurban
