Informing motorists of road improvements

Transurban

Jan 23

Matter were briefed to help Transurban inform Victorians on CityLink Tulla Widening progress with a widespread advertising campaign encompassing digital, press, point-of-sale video and outdoor

Campaign photographer: Christian Pearson, Misheye

factsheets clearly communicate new requirements in an engaging way

10-second animated video at petrol bowser point-of-sale displays

10-second animated vertical-format video at petrol station entry displays

Credibility clincher

Matter prioritised clarity, transparency and authority to help motorists stay safe by making informed decisions ahead of any disruption to their commute

Visionary leadership development

Visual direction that clearly prioritized useful information for motorists

Advertising campaign visual direction

Convey authority at a glance with diligent application of campaign brand across diverse collateral

Design deliverables

Informative 10-second animated video point-of-sale ads in traditional and vertical formats

Outdoor billboards readable at freeway speed

Outdoor freeway-side digital billboards

Outdoor freeway-side banner flags

Animated HTML online advertising

Press advertising

Community newsletters

Neighbourhood direct mail

Community consultation collateral

Matter is proud to have worked on multiple programs and campaigns for Transurban

Featured

Victoria State Government, Education

Lifelong impact of mental health for students

Victoria State Government, Education

Briefed by Education and Training Victoria to convey the impact of mental health on students throughout their lives, Matter developed a series of clear, simple statistic-based factoids for team members to use as compelling proof points

Victoria State Government, Education

Victoria State Government, Energy

Powering Melbourne trams with solar energy

Victoria State Government, Energy

Briefed to bring Victoria State Government’s new Renewable Energy Action Plan to life, Matter helped announce Melbourne trams being powered by new renewable energy investment with a bold advertising wrap and explanatory animated video

Victoria State Government, Energy

Renewable energy in action

Victoria State Government, Energy

Briefed to convey Victoria State Government’s commitment to transforming to a renewable, affordable, reliable energy system, Matter designed an identity and visual system that conveyed the steps to sustainability, with principles to guide stakeholders and the community through the actions

Victoria State Government, Energy

Victoria State Government, Conservation Regulator

Engaging the community to preserve our natural values

Victoria State Government, Conservation Regulator

Matter helps Conservation Regulator Victoria engage state forest users to protect native fauna and flora, and reduce necessity for enforcement, through clear, engaging print and online publications on vic.gov.au, for greater impact, availability, and to fulfil digital policy

Victoria State Government, Conservation Regulator

Victoria State Government, Energy

Roadmap to renewable electric future

Victoria State Government, Energy

Matter designed the policy leadership suite and update instalments for Victoria State Government’s roadmap to electrification and a renewable energy future, putting energy consumers at the heart of the transition

Victoria State Government, Energy

Various

Share your performance and integrity

Various

Matter is expert at designing dashboards, reports, and publications that convey transparency, authority, and professionalism at a glance. Share improvement with continuity and remain compliant with brand-aligned, accessible design, including clear information hierarchy for easy navigation, comprehension, and reference.

Various

Video and animation

Various

Animated explanatory videos make it easy for your community to share your story. Matter specializes in turning complex strategies into simple, compelling, and achievable ideas, with an extra dimension. Our animated videos are perfect for sharing on social media, where they get lots of attention.

Various

Victoria State Government, Emergency, Community

Putting CFA at the heart of the community

Victoria State Government, Emergency, Community

Amongst sector change, Matter helped Country Fire Authority Victoria (CFA) invigorate their relevance by examining their unique role in the landscape, identifying the position reflecting that connection, and creating clear a visual identity to demonstrate their vital presence at the heart of their community.

Victoria State Government, Emergency, Community

Victoria State Government, Energy

Consulting Victoria on gas substitution

Victoria State Government, Energy

Briefed to help Victoria State Government consult Victoria on its fossil gas substitution roadmap, Matter designed a visual identity and explanatory graphics that clearly and engagingly conveyed the state's current status on gas usage, its transition pathway, and challenges.

Victoria State Government, Energy

Isle Utilities

Nurturing clients to sustainable potential

Isle Utilities

Matter were briefed to develop international consultancy Isle Utilities brand identity to convey their renowned sustainability strengths and water sector origins, and codify it in their global website to support their strategy of helping clients progress from solving known issues, to build capability, and innovate new initiatives.

Isle Utilities

Water Services Association Australia

Water for thriving communities

Water Services Association Australia

Matter were briefed to help Water Services Association of Australia lead the water sector on its progression from water for sanitation to liveability to thriving communities. Matter designed and illustrated an at-a-glance illustration of WSAA’s vision, spelled out its principal values, and reinforced it through the consistent design of collateral such as a policy publication.

Water Services Association Australia

Isle Utilities

Setting the benchmark for service

Isle Utilities

Matter were briefed to help Isle Utilities convey the advantages of their diverse suite of benchmarking programs to establish client relationships that solve the now, to be nurtured into trusted partnerships. Matter developed positioning, propositions, copywriting, and design across a range of media.

Isle Utilities

Victoria State Government, Energy

Developing a renewable hydrogen economy

Victoria State Government, Energy

Matter were briefed to help Victoria State Government attract investment and activity with Victorian Renewable Hydrogen Industry Development Plan, a prospectus on Victoria’s unique and diverse advantages for the hydrogen and adjacent industries

Victoria State Government, Energy

Water Services Association Australia

Closing the water gap for remote communities

Water Services Association Australia

Matter’s design for WSAA clearly conveyed the stark facts on clean water for remote First Nations communities, along with substantial supporting evidence and insight, with an innovative tiered structure that accommodated the needs of both media and policy teams

Water Services Association Australia

Devonport Showground development by Enrich Ventures

Developing community heritage into opportunity

Devonport Showground development by Enrich Ventures

Matter were briefed to help engage local community on how to develop Devonport Showground to provide homes, jobs and opportunity, while retaining its central role and prioritizing financial attainability, the environment, and social inclusion, utilizing adaptable home principles.

Devonport Showground development by Enrich Ventures

AdvertisingMessagingAnimated videoIllustrated infographicDesign

Greg Harbour

Simplify your expertise to connect with more people and make a bigger difference. Greg utilises decades of creative communication experience to help leaders resolve their innovate, meaningful, comprehensive vision into a clear, compelling, and actionable proposition to reach the right people, motivate action, and create momentum.