Powering Melbourne trams with solar energy
Briefed to bring Victoria State Government’s new Renewable Energy Action Plan to life, Matter helped announce Melbourne trams being powered by new renewable energy investment with a bold advertising wrap and explanatory animated video
Animated explanatory video
Credibility clincher
Victoria State Government’s solar trams announcement was designed to help launch and engage the community and sector with their Renewable Energy Action Plan, which Matter also designed and helped bring to life
Thought leadership development
Consultative workshops with policy team
Developed a community-focused proposition
Collaboration with delivery partner, Yarra Trams
Design development
Renewable Energy Action Plan parent strategy
Tram advertising wrap
Animated explanatory video
Accompanying brochure
Web assets
A campaign-wrapped tram makes renewable energy investment tangible to the community
Tram wrap Design
Related
Renewable Energy Action Plan
Briefed to bring Victoria State Government’s new Renewable Energy Action Plan to life, Matter helped announce Melbourne trams being powered by new renewable energy investment with a bold advertising wrap and explanatory animated video
Briefed to convey Victoria State Government’s commitment to transforming to a renewable, affordable, reliable energy system, Matter designed an identity and visual system that conveyed the steps to sustainability, with principles to guide stakeholders and the community through the actions
Matter designed the policy leadership suite and update instalments for Victoria State Government’s roadmap to electrification and a renewable energy future, putting energy consumers at the heart of the transition
Matter is expert at designing dashboards, reports, and publications that convey transparency, authority, and professionalism at a glance. Share improvement with continuity and remain compliant with brand-aligned, accessible design, including clear information hierarchy for easy navigation, comprehension, and reference.
Animated explanatory videos make it easy for your community to share your story. Matter specializes in turning complex strategies into simple, compelling, and achievable ideas, with an extra dimension. Our animated videos are perfect for sharing on social media, where they get lots of attention.
Matter designs community engagement brochures for Victoria State Government Conservation Regulator, which we also publish online as accessible web articles to vic.gov.au, ensuring greater impact, public availability, and fulfilment of government digital policy
Amongst sector change, Matter helped Country Fire Authority Victoria (CFA) invigorate their relevance by examining their unique role in the landscape, identifying the position reflecting that connection, and creating clear a visual identity to demonstrate their vital presence at the heart of their community.
Briefed to help Victoria State Government consult Victoria on its fossil gas substitution roadmap, Matter designed a visual identity and explanatory graphics that clearly and engagingly conveyed the state's current status on gas usage, its transition pathway, and challenges.
Matter were briefed to develop international consultancy Isle Utilities brand identity to convey their renowned sustainability strengths and water sector origins, and codify it in their global website to support their strategy of helping clients progress from solving known issues, to build capability, and innovate new initiatives.
Matter were briefed to help Water Services Association of Australia lead the water sector on its progression from water for sanitation to liveability to thriving communities. Matter designed and illustrated an at-a-glance illustration of WSAA’s vision, spelled out its principal values, and reinforced it through the consistent design of collateral such as a policy publication.
Matter were briefed to help Isle Utilities convey the advantages of their diverse suite of benchmarking programs to establish client relationships that solve the now, to be nurtured into trusted partnerships. Matter developed positioning, propositions, copywriting, and design across a range of media.
Matter were briefed to help Victoria State Government attract investment and activity with Victorian Renewable Hydrogen Industry Development Plan, a prospectus on Victoria’s unique and diverse advantages for the hydrogen and adjacent industries
Matter’s design for WSAA clearly conveyed the stark facts on clean water for remote First Nations communities, along with substantial supporting evidence and insight, with an innovative tiered structure that accommodated the needs of both media and policy teams
Matter were briefed to help engage local community on how to develop Devonport Showground to provide homes, jobs and opportunity, while retaining its central role and prioritizing financial attainability, the environment, and social inclusion, utilizing adaptable home principles.
AXA annual financial services symposium held in San Francisco deserved a fitting design that conveyed the unique charm and character of one of the world’s premier cities to entice network members to register and attend
AXA annual financial services symposium held in Vietnam deserved a fitting design that conveyed the unique charm and character of one of the world’s most beautiful countries to entice network members to register and attend
Matter were briefed to help Transurban inform Victorians on the progress of CityLink Tulla Widening with a widespread advertising campaign encompassing digital, press, point-of-sale video and outdoor
Briefed to clearly communicate Victoria State Government’s pet breeding reforms, Matter applied an engaging, illustrated approach to an animated video and information suite, combined with close-up photography, to keep the policy’s beneficiaries front of mind
All great strategies have a consultation draft. Matter were tasked with mapping the journey Plan Melbourne 2017–2050 from its predecessor, Plan Melbourne 2014, and demonstrating the principles that would be carried over. Each principle could also be unlocked from the map and explored in depth.
Briefed by Victoria State Government to engage sector stakeholders and the community to have their say on hydrogen energy, Matter developed a visual identity that conveyed renewable and technology at a glance, as well as a narrative and principles to guide audiences intuitively
Greg Harbour
Simplify your expertise to connect with more people and make a bigger difference. Greg utilises decades of creative communication experience to help leaders resolve their innovate, meaningful, comprehensive vision into a clear, compelling, and actionable proposition to reach the right people, motivate action, and create momentum.