Mapping the journey to Plan Melbourne
All effective strategies have a consultation draft. Matter were tasked with mapping the journey Plan Melbourne 2017–2050 from its predecessor, Plan Melbourne 2014, and demonstrating the principles that would be carried over. Each principle could also be unlocked from the map and explored in depth.
Credibility clincher
Matter emphasised continuity from Plan Melbourne 2014 and engagingly illustrating key issues facing one of the world's most liveable cities
Visionary leadership development
Visual direction that conveyed friendly, sustainable, and technology
Prominent examples and case studies to guide discussion productively and enhance credibility
Strong focus on call-to-action of Have your say
Design deliverables
Strategy consultation booklet
Strategy-at-a-glance and supporting figures
Email campaign design
Keynote assets
Web assets
