Powering our future with hydrogen

Jan 3

Briefed by Victoria State Government to engage sector stakeholders and the community to have their say on hydrogen energy, Matter developed a visual identity that conveyed renewable and technology at a glance, as well as a narrative and principles to guide audiences intuitively

VHIP discussion paper FA2 IMAGE cover thumb 01 .jpg

Thought leadership development

Visual direction that conveyed friendly, sustainable, and technology

Prominent examples and case studies to guide discussion productively and enhance credibility

Strong focus on call-to-action of Have your say

Design development

Strategy consultation booklet

Strategy-at-a-glance and supporting figures

Email campaign design

Keynote assets

Web assets

Credibility clincher

While gaining headlines as an option for renewably-powered vehicles, hydrogen's potential is underappreciated. Matter designed a singular visual identity to be recognisable at a glance as demonstrating Victoria State Government's commitment to hydrogen

Featured

Powering Melbourne trams with solar energy

Briefed to bring Victoria State Government’s new Renewable Energy Action Plan to life, Matter helped announce Melbourne trams being powered by new renewable energy investment with a bold advertising wrap and explanatory animated video

Renewable energy in action

Briefed to convey Victoria State Government’s commitment to transforming to a renewable, affordable, reliable energy system, Matter designed an identity and visual system that conveyed the steps to sustainability, with principles to guide stakeholders and the community through the actions

Roadmap to renewable electric future

Matter designed the policy leadership suite and update instalments for Victoria State Government’s roadmap to electrification and a renewable energy future, putting energy consumers at the heart of the transition

Share your performance and integrity

Matter is expert at designing dashboards, reports, and publications that convey transparency, authority, and professionalism at a glance. Share improvement with continuity and remain compliant with brand-aligned, accessible design, including clear information hierarchy for easy navigation, comprehension, and reference.

Video and animation

Animated explanatory videos make it easy for your community to share your story. Matter specializes in turning complex strategies into simple, compelling, and achievable ideas, with an extra dimension. Our animated videos are perfect for sharing on social media, where they get lots of attention.

Engaging the community to preserve our natural values

Matter designs community engagement brochures for Victoria State Government Conservation Regulator, which we also publish online as accessible web articles to vic.gov.au, ensuring greater impact, public availability, and fulfilment of government digital policy

Putting CFA at the heart of the community

Amongst sector change, Matter helped Country Fire Authority Victoria (CFA) invigorate their relevance by examining their unique role in the landscape, identifying the position reflecting that connection, and creating clear a visual identity to demonstrate their vital presence at the heart of their community.

Consulting Victoria on gas substitution

Briefed to help Victoria State Government consult Victoria on its fossil gas substitution roadmap, Matter designed a visual identity and explanatory graphics that clearly and engagingly conveyed the state's current status on gas usage, its transition pathway, and challenges.

Nurturing clients to sustainable potential

Matter were briefed to develop international consultancy Isle Utilities brand identity to convey their renowned sustainability strengths and water sector origins, and codify it in their global website to support their strategy of helping clients progress from solving known issues, to build capability, and innovate new initiatives.

Water for thriving communities

Matter were briefed to help Water Services Association of Australia lead the water sector on its progression from water for sanitation to liveability to thriving communities. Matter designed and illustrated an at-a-glance illustration of WSAA’s vision, spelled out its principal values, and reinforced it through the consistent design of collateral such as a policy publication.

Unique identityVision at-a-glanceVisual systemIllustrated infographicDesign

Greg Harbour

Simplify your expertise to connect with more people and make a bigger difference. Greg utilises decades of creative communication experience to help leaders resolve their innovate, meaningful, comprehensive vision into a clear, compelling, and actionable proposition to reach the right people, motivate action, and create momentum.

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