Renewable energy in action
Briefed to convey Victoria State Government’s commitment to transforming to a renewable, affordable, reliable energy system, Matter designed an identity and visual system that conveyed the steps to sustainability, with principles to guide stakeholders and the community through the actions
Animated video of key strategy messages
Strategy booklet design
Visual system for proposition, principles, and key facts
Strategy launch
Former United States Vice President Al Gore and Minister Lily D’Ambrosio launch Victoria State Government Renewable Energy Action Plan
Vice President Al Gore displaying the Matter-designed strategy booklet
Earned media from strategy launch
Credibility clincher
Former United States Vice President Al Gore and Minister Lily D’Ambrosio launched Victoria State Government Renewable Energy Action Plan in Melbourne.
Matter recommended and delivered a clear, simple visual design that emphasised the staged approach to achieving a renewable, afoordable, energy future. To complement the industry transformation policy content, we engaged the community with a tangible example of Victoria's renewable energy capacity, by wrapping a tram with the example of being able to power Melbourne's tram fleet on the state's solar resources.
Thought leadership development
Consultative workshops with policy team
Brand and look-and-feel to demonstrate the credible path to industry transformation
Key visual pieces to demonstrate the credible path to industry transformation
A community-focused campaign to make Victoria's renewable energy capacity tangible to Victorians
Design development
Multiple strategy booklets
Strategy-at-a-glance and supporting figures
Animated explanatory video
Tram advertising wrap
Print advertising
Web assets
Solar trams activation
To engage the community in Victoria’s energy transition, the powering of Melbourne’s signature trams by its equivalent in solar energy was highlighted with – what else – tram wraps and an animated explanatory video
Animated explanatory video
A campaign-wrapped tram makes renewable energy investment tangible to the community
