Renewable energy in action

Mar 29

Briefed to convey Victoria State Government’s commitment to transforming to a renewable, affordable, reliable energy system, Matter designed an identity and visual system that conveyed the steps to sustainability, with principles to guide stakeholders and the community through the actions

Animated video of key strategy messages

Strategy booklet design

Visual system for proposition, principles, and key facts

Strategy launch

Former United States Vice President Al Gore and Minister Lily D’Ambrosio launch Victoria State Government Renewable Energy Action Plan

Vice President Al Gore displaying the Matter-designed strategy booklet

Former United States Vice President Al Gore and Minister Lily D’Ambrosio launch Victoria State Government Renewable Energy Action Plan

Earned media from strategy launch

Credibility clincher

Former United States Vice President Al Gore and Minister Lily D’Ambrosio launched Victoria State Government Renewable Energy Action Plan in Melbourne.

Matter recommended and delivered a clear, simple visual design that emphasised the staged approach to achieving a renewable, afoordable, energy future. To complement the industry transformation policy content, we engaged the community with a tangible example of Victoria's renewable energy capacity, by wrapping a tram with the example of being able to power Melbourne's tram fleet on the state's solar resources.

Thought leadership development

Consultative workshops with policy team

Brand and look-and-feel to demonstrate the credible path to industry transformation

Key visual pieces to demonstrate the credible path to industry transformation

A community-focused campaign to make Victoria's renewable energy capacity tangible to Victorians

Design development

Multiple strategy booklets

Strategy-at-a-glance and supporting figures

Animated explanatory video

Tram advertising wrap

Print advertising

Web assets

Solar trams activation

To engage the community in Victoria’s energy transition, the powering of Melbourne’s signature trams by its equivalent in solar energy was highlighted with – what else – tram wraps and an animated explanatory video

See more here

Animated explanatory video

A campaign-wrapped tram makes renewable energy investment tangible to the community

Featured

Victoria State Government, Education

Lifelong impact of mental health for students

Victoria State Government, Education

Briefed by Education and Training Victoria to convey the impact of mental health on students throughout their lives, Matter developed a series of clear, simple statistic-based factoids for team members to use as compelling proof points

Victoria State Government, Education

Victoria State Government, Energy

Powering Melbourne trams with solar energy

Victoria State Government, Energy

Briefed to bring Victoria State Government’s new Renewable Energy Action Plan to life, Matter helped announce Melbourne trams being powered by new renewable energy investment with a bold advertising wrap and explanatory animated video

Victoria State Government, Energy

Renewable energy in action

Victoria State Government, Energy

Victoria State Government, Conservation Regulator

Engaging the community to preserve our natural values

Victoria State Government, Conservation Regulator

Matter helps Conservation Regulator Victoria engage state forest users to protect native fauna and flora, and reduce necessity for enforcement, through clear, engaging print and online publications on vic.gov.au, for greater impact, availability, and to fulfil digital policy

Victoria State Government, Conservation Regulator

Victoria State Government, Energy

Roadmap to renewable electric future

Victoria State Government, Energy

Matter designed the policy leadership suite and update instalments for Victoria State Government’s roadmap to electrification and a renewable energy future, putting energy consumers at the heart of the transition

Victoria State Government, Energy

Various

Share your performance and integrity

Various

Matter is expert at designing dashboards, reports, and publications that convey transparency, authority, and professionalism at a glance. Share improvement with continuity and remain compliant with brand-aligned, accessible design, including clear information hierarchy for easy navigation, comprehension, and reference.

Various

Video and animation

Various

Animated explanatory videos make it easy for your community to share your story. Matter specializes in turning complex strategies into simple, compelling, and achievable ideas, with an extra dimension. Our animated videos are perfect for sharing on social media, where they get lots of attention.

Various

Victoria State Government, Emergency, Community

Putting CFA at the heart of the community

Victoria State Government, Emergency, Community

Amongst sector change, Matter helped Country Fire Authority Victoria (CFA) invigorate their relevance by examining their unique role in the landscape, identifying the position reflecting that connection, and creating clear a visual identity to demonstrate their vital presence at the heart of their community.

Victoria State Government, Emergency, Community

Victoria State Government, Energy

Consulting Victoria on gas substitution

Victoria State Government, Energy

Briefed to help Victoria State Government consult Victoria on its fossil gas substitution roadmap, Matter designed a visual identity and explanatory graphics that clearly and engagingly conveyed the state's current status on gas usage, its transition pathway, and challenges.

Victoria State Government, Energy

Isle Utilities

Nurturing clients to sustainable potential

Isle Utilities

Matter were briefed to develop international consultancy Isle Utilities brand identity to convey their renowned sustainability strengths and water sector origins, and codify it in their global website to support their strategy of helping clients progress from solving known issues, to build capability, and innovate new initiatives.

Isle Utilities

Water Services Association Australia

Water for thriving communities

Water Services Association Australia

Matter were briefed to help Water Services Association of Australia lead the water sector on its progression from water for sanitation to liveability to thriving communities. Matter designed and illustrated an at-a-glance illustration of WSAA’s vision, spelled out its principal values, and reinforced it through the consistent design of collateral such as a policy publication.

Water Services Association Australia

Isle Utilities

Setting the benchmark for service

Isle Utilities

Matter were briefed to help Isle Utilities convey the advantages of their diverse suite of benchmarking programs to establish client relationships that solve the now, to be nurtured into trusted partnerships. Matter developed positioning, propositions, copywriting, and design across a range of media.

Isle Utilities

Victoria State Government, Energy

Developing a renewable hydrogen economy

Victoria State Government, Energy

Matter were briefed to help Victoria State Government attract investment and activity with Victorian Renewable Hydrogen Industry Development Plan, a prospectus on Victoria’s unique and diverse advantages for the hydrogen and adjacent industries

Victoria State Government, Energy

Water Services Association Australia

Closing the water gap for remote communities

Water Services Association Australia

Matter’s design for WSAA clearly conveyed the stark facts on clean water for remote First Nations communities, along with substantial supporting evidence and insight, with an innovative tiered structure that accommodated the needs of both media and policy teams

Water Services Association Australia

Devonport Showground development by Enrich Ventures

Developing community heritage into opportunity

Devonport Showground development by Enrich Ventures

Matter were briefed to help engage local community on how to develop Devonport Showground to provide homes, jobs and opportunity, while retaining its central role and prioritizing financial attainability, the environment, and social inclusion, utilizing adaptable home principles.

Devonport Showground development by Enrich Ventures

AXA

Connecting and innovating in San Francisco

AXA

AXA annual financial services symposium held in San Francisco deserved a fitting design that conveyed the unique charm and character of one of the world’s premier cities to entice network members to register and attend

AXA

Connecting and innovating in Vietnam

AXA

AXA annual financial services symposium held in Vietnam deserved a fitting design that conveyed the unique charm and character of one of the world’s most beautiful countries to entice network members to register and attend

AXA

Transurban

Informing motorists of road improvements

Transurban

Matter were briefed to help Transurban inform Victorians on the progress of CityLink Tulla Widening with a widespread advertising campaign encompassing digital, press, point-of-sale video and outdoor

Transurban

Victoria State Government, Animal welfare

Doing better by our pets

Victoria State Government, Animal welfare

Briefed to clearly communicate Victoria State Government’s pet breeding reforms, Matter applied an engaging, illustrated approach to an animated video and information suite, combined with close-up photography, to keep the policy’s beneficiaries front of mind

Victoria State Government, Animal welfare

Victoria State Government, Planning

Mapping the journey to Plan Melbourne

Victoria State Government, Planning

All great strategies have a consultation draft. Matter were tasked with mapping the journey Plan Melbourne 2017–2050 from its predecessor, Plan Melbourne 2014, and demonstrating the principles that would be carried over. Each principle could also be unlocked from the map and explored in depth.

Victoria State Government, Planning

Victoria State Government, Energy

Powering our future with hydrogen

Victoria State Government, Energy

Briefed by Victoria State Government to engage sector stakeholders and the community to have their say on hydrogen energy, Matter developed a visual identity that conveyed renewable and technology at a glance, as well as a narrative and principles to guide audiences intuitively

Victoria State Government, Energy

Victoria State Government, Planning

Performance mapping

Victoria State Government, Planning

Briefed by Victoria’s Surveyor General to convey their achievements and culture of innovation, Matter developed a series of infographic-style factoids with an emphasis on technological advancement delivering community outcomes

Victoria State Government, Planning

Planning for a greater Melbourne

Victoria State Government, Planning

Briefed to communicate Melbourne’s urban planning strategy to 2050, Matter designed the Plan Melbourne brand and policy suite for Victoria State Government from community and stakeholder consultation, to policy launch and implementation

Victoria State Government, Planning

Implementing a greater Melbourne

Victoria State Government, Planning

Matter contributed the information design and layout of the implementation plan for Plan Melbourne, referencing its key strategic outcomes and conveying clear progress, status and responsibilities

Victoria State Government, Planning

Water Services Association Australia

Tabling Australia’s water options

Water Services Association Australia

Briefed by Water Services Association Australia to convey the diverse water supply alternatives available to a drying, growing continent, Matter developed a visual system that communicated the plurality of options at a glance, and allowed for easy comparison against standard metrics.

Water Services Association Australia

Victoria State Government, Water and Catchments

Shared benefits for Victoria water sector

Victoria State Government, Water and Catchments

Briefed to highlight Victoria State Government’s new water policy, Matter facilitated a series of workshops – arriving at the proposition of collaboration between agencies for better community outcomes – then directed a statewide photoshoot and designed policy collateral to demonstrate it

Victoria State Government, Water and Catchments

Unique identityVision at-a-glanceVisual systemIllustrated infographicVision animatedDesign

Greg Harbour

Simplify your expertise to connect with more people and make a bigger difference. Greg utilises decades of creative communication experience to help leaders resolve their innovate, meaningful, comprehensive vision into a clear, compelling, and actionable proposition to reach the right people, motivate action, and create momentum.

Renewable energy in action

Animated video of key strategy messages

Strategy booklet design

Strategy launch

Credibility clincher

Thought leadership development

Design development

Solar trams activation

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