Planning for a greater Melbourne

Dec 1

Briefed to communicate Melbourne’s urban planning strategy to 2050, Matter designed the Plan Melbourne brand and policy suite for Victoria State Government from community and stakeholder consultation, to policy launch and implementation

CREDIBILITY CLINCHER

Plan Melbourne 2017–2050 was developed over multiple years, in parallel with Victoria State Government branding. Consecutive phases of the policy track its evolution from an incumbent look and feel to one that is uniquely its own, accurately reflecting its purpose and aspirations, while clearly representing Victoria State Government.

Thought leadership development

Consultative workshops with policy teams

Brand with look and feel to clearly and accurately represent policy to stakeholders and the community

Simple, compelling and achievable representation of key policy initiatives for engagement and conversion of partner agencies and community

Design development

Consultation phase book, summary booklet, factsheets and web assets

Strategy-at-a-glance and supporting figures

Policy strategy book, summary booklet, factsheets and web assets

Clear, accurate maps of policy focus regions

Implementation reports including clear progress reporting system

Mapping the journey to Plan Melbourne

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Featured

Victoria State Government, Energy

Powering Melbourne trams with solar energy

Victoria State Government, Energy

Briefed to bring Victoria State Government’s new Renewable Energy Action Plan to life, Matter helped announce Melbourne trams being powered by new renewable energy investment with a bold advertising wrap and explanatory animated video

Victoria State Government, Energy

Renewable energy in action

Victoria State Government, Energy

Briefed to convey Victoria State Government’s commitment to transforming to a renewable, affordable, reliable energy system, Matter designed an identity and visual system that conveyed the steps to sustainability, with principles to guide stakeholders and the community through the actions

Victoria State Government, Energy

Roadmap to renewable electric future

Victoria State Government, Energy

Matter designed the policy leadership suite and update instalments for Victoria State Government’s roadmap to electrification and a renewable energy future, putting energy consumers at the heart of the transition

Victoria State Government, Energy

Various

Share your performance and integrity

Various

Matter is expert at designing dashboards, reports, and publications that convey transparency, authority, and professionalism at a glance. Share improvement with continuity and remain compliant with brand-aligned, accessible design, including clear information hierarchy for easy navigation, comprehension, and reference.

Various

Video and animation

Various

Animated explanatory videos make it easy for your community to share your story. Matter specializes in turning complex strategies into simple, compelling, and achievable ideas, with an extra dimension. Our animated videos are perfect for sharing on social media, where they get lots of attention.

Various

Victoria State Government, Conservation Regulator

Engaging the community to preserve our natural values

Victoria State Government, Conservation Regulator

Matter designs community engagement brochures for Victoria State Government Conservation Regulator, which we also publish online as accessible web articles to vic.gov.au, ensuring greater impact, public availability, and fulfilment of government digital policy

Victoria State Government, Conservation Regulator

Victoria State Government, Emergency, Community

Putting CFA at the heart of the community

Victoria State Government, Emergency, Community

Amongst sector change, Matter helped Country Fire Authority Victoria (CFA) invigorate their relevance by examining their unique role in the landscape, identifying the position reflecting that connection, and creating clear a visual identity to demonstrate their vital presence at the heart of their community.

Victoria State Government, Emergency, Community

Victoria State Government, Energy

Consulting Victoria on gas substitution

Victoria State Government, Energy

Briefed to help Victoria State Government consult Victoria on its fossil gas substitution roadmap, Matter designed a visual identity and explanatory graphics that clearly and engagingly conveyed the state's current status on gas usage, its transition pathway, and challenges.

Victoria State Government, Energy

Isle Utilities

Nurturing clients to sustainable potential

Isle Utilities

Matter were briefed to develop international consultancy Isle Utilities brand identity to convey their renowned sustainability strengths and water sector origins, and codify it in their global website to support their strategy of helping clients progress from solving known issues, to build capability, and innovate new initiatives.

Isle Utilities

Water Services Association Australia

Water for thriving communities

Water Services Association Australia

Matter were briefed to help Water Services Association of Australia lead the water sector on its progression from water for sanitation to liveability to thriving communities. Matter designed and illustrated an at-a-glance illustration of WSAA’s vision, spelled out its principal values, and reinforced it through the consistent design of collateral such as a policy publication.

Water Services Association Australia

Isle Utilities

Setting the benchmark for service

Isle Utilities

Matter were briefed to help Isle Utilities convey the advantages of their diverse suite of benchmarking programs to establish client relationships that solve the now, to be nurtured into trusted partnerships. Matter developed positioning, propositions, copywriting, and design across a range of media.

Isle Utilities

Victoria State Government, Energy

Developing a renewable hydrogen economy

Victoria State Government, Energy

Matter were briefed to help Victoria State Government attract investment and activity with Victorian Renewable Hydrogen Industry Development Plan, a prospectus on Victoria’s unique and diverse advantages for the hydrogen and adjacent industries

Victoria State Government, Energy

Water Services Association Australia

Closing the water gap for remote communities

Water Services Association Australia

Matter’s design for WSAA clearly conveyed the stark facts on clean water for remote First Nations communities, along with substantial supporting evidence and insight, with an innovative tiered structure that accommodated the needs of both media and policy teams

Water Services Association Australia

Devonport Showground development by Enrich Ventures

Developing community heritage into opportunity

Devonport Showground development by Enrich Ventures

Matter were briefed to help engage local community on how to develop Devonport Showground to provide homes, jobs and opportunity, while retaining its central role and prioritizing financial attainability, the environment, and social inclusion, utilizing adaptable home principles.

Devonport Showground development by Enrich Ventures

AXA

Connecting and innovating in San Francisco

AXA

AXA annual financial services symposium held in San Francisco deserved a fitting design that conveyed the unique charm and character of one of the world’s premier cities to entice network members to register and attend

AXA

Connecting and innovating in Vietnam

AXA

AXA annual financial services symposium held in Vietnam deserved a fitting design that conveyed the unique charm and character of one of the world’s most beautiful countries to entice network members to register and attend

AXA

Transurban

Informing motorists of road improvements

Transurban

Matter were briefed to help Transurban inform Victorians on the progress of CityLink Tulla Widening with a widespread advertising campaign encompassing digital, press, point-of-sale video and outdoor

Transurban

Victoria State Government, Animal welfare

Doing better by our pets

Victoria State Government, Animal welfare

Briefed to clearly communicate Victoria State Government’s pet breeding reforms, Matter applied an engaging, illustrated approach to an animated video and information suite, combined with close-up photography, to keep the policy’s beneficiaries front of mind

Victoria State Government, Animal welfare

Victoria State Government, Planning

Mapping the journey to Plan Melbourne

Victoria State Government, Planning

All great strategies have a consultation draft. Matter were tasked with mapping the journey Plan Melbourne 2017–2050 from its predecessor, Plan Melbourne 2014, and demonstrating the principles that would be carried over. Each principle could also be unlocked from the map and explored in depth.

Victoria State Government, Planning

Victoria State Government, Energy

Powering our future with hydrogen

Victoria State Government, Energy

Briefed by Victoria State Government to engage sector stakeholders and the community to have their say on hydrogen energy, Matter developed a visual identity that conveyed renewable and technology at a glance, as well as a narrative and principles to guide audiences intuitively

Victoria State Government, Energy

Victoria State Government, Education

Lifelong impact of mental health for students

Victoria State Government, Education

Briefed by Education and Training Victoria to convey the impact of mental health on students throughout their lives, Matter developed a series of clear, simple statistic-based factoids for team members to use as compelling proof points

Victoria State Government, Education

Victoria State Government, Planning

Performance mapping

Victoria State Government, Planning

Briefed by Victoria’s Surveyor General to convey their achievements and culture of innovation, Matter developed a series of infographic-style factoids with an emphasis on technological advancement delivering community outcomes

Victoria State Government, Planning

Planning for a greater Melbourne

Victoria State Government, Planning

Implementing a greater Melbourne

Victoria State Government, Planning

Matter contributed the information design and layout of the implementation plan for Plan Melbourne, referencing its key strategic outcomes and conveying clear progress, status and responsibilities

Victoria State Government, Planning

Water Services Association Australia

Tabling Australia’s water options

Water Services Association Australia

Briefed by Water Services Association Australia to convey the diverse water supply alternatives available to a drying, growing continent, Matter developed a visual system that communicated the plurality of options at a glance, and allowed for easy comparison against standard metrics.

Water Services Association Australia

Victoria State Government, Water and Catchments

Shared benefits for Victoria water sector

Victoria State Government, Water and Catchments

Briefed to highlight Victoria State Government’s new water policy, Matter facilitated a series of workshops – arriving at the proposition of collaboration between agencies for better community outcomes – then directed a statewide photoshoot and designed policy collateral to demonstrate it

Victoria State Government, Water and Catchments

Unique identityVisual systemDesignIllustrated infographic

Greg Harbour

Simplify your expertise to connect with more people and make a bigger difference. Greg utilises decades of creative communication experience to help leaders resolve their innovate, meaningful, comprehensive vision into a clear, compelling, and actionable proposition to reach the right people, motivate action, and create momentum.

Planning for a greater Melbourne

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Thought leadership development

Design development

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