Renewable energy in action

Renewable energy in action

Briefed to convey Victoria State Government’s commitment to transforming to a renewable, affordable, reliable energy system, Matter designed an identity and visual system that conveyed the steps to sustainability, with principles to guide stakeholders and the community through the actions

Videos

Animated explanatory video of policy leadership

Animated explanatory video of solar-powered trams

A campaign-wrapped tram makes renewable energy investment tangible to the community

 Strategy booklet design

Strategy launch

Former United States Vice President Al Gore and Minister Lily D’Ambrosio launch Victoria State Government Renewable Energy Action Plan

Vice President Al Gore displaying the Matter-designed strategy booklet

Earned media from strategy launch

Credibility clincher

Former United States Vice President Al Gore and Minister Lily D’Ambrosio launched Victoria State Government Renewable Energy Action Plan in Melbourne.

Matter recommended and delivered a clear, simple visual design that emphasised the staged approach to achieving a renewable, afoordable, energy future. To complement the industry transformation policy content, we engaged the community with a tangible example of Victoria's renewable energy capacity, by wrapping a tram with the example of being able to power Melbourne's tram fleet on the state's solar resources.

Thought leadership development

Consultative workshops with policy team

Brand and look-and-feel to demonstrate the credible path to industry transformation

Key visual pieces to demonstrate the credible path to industry transformation

A community-focused campaign to make Victoria's renewable energy capacity tangible to Victorians

Design development

Multiple strategy booklets

Strategy-at-a-glance and supporting figures

Animated explanatory video

Tram advertising wrap

Print advertising

Web assets

Solar trams activation

To engage the community in Victoria’s energy transition, the powering of Melbourne’s signature trams by its equivalent in solar energy was highlighted with – what else – tram wraps and an animated explanatory video

See more here

 

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