Putting CFA at the heart of the community
Amongst sector change, Matter helped Country Fire Authority Victoria (CFA) invigorate their relevance by examining their unique role in the landscape, identifying the position reflecting that connection, and creating clear a visual identity to demonstrate their vital presence at the heart of their community.
Publication design
Design direction for CFA Victoria across various media
Credibility clincher
Identified CFA brigades' unique role central to in their local communnities
Conveyed CFA's unique position through central logo, unique color scheme in sector, reflecting CFA's characteristics
Engaged and equipped key team members to establish approved visual design direction
Design development
Facilitated functional team consultation
Design concept and direction development, feedback engagement, and iteration
Implementation of direction in publication design across digital and print media
Visual style guide
Design and administrative document templates
CFA education vans
