Developing community heritage into opportunity

Matter were briefed to help engage local community on how to develop Devonport Showground to provide homes, jobs and opportunity, while retaining its central role and prioritizing financial attainability, the environment, and social inclusion, utilizing adaptable home principles.

Credibility clincher

Matter were instrumental in engaging the Devonport community to have their say on the development master plan, theming forums on homes, jobs and opportunity throughout all touch points

Visionary leadership development

Comms were focused on soliciting insight from coomunity members on the development master plan

The development's philiosphy of financially attainable, environemntally sound homes, in a socially inclusive community, was positioend to underpin all opportunities to submit feedback

Brand identity was designed in traditional, familiar visual themes and palette to reinforce the engagement approach of building on a common starting point together

Design deliverables

Brand identity, including messaging, logo, visual look and feel

Website with landing pages supporting advertising calls to action

Out-of-home and press advertising campaign

Digital advertising campaign, including retargeted social media sequences

Community forum presentation media and collateral