Briefed to convey Victoria State Government’s commitment to transforming to a renewable, affordable, reliable energy system, Matter designed an identity and visual system that conveyed the steps to sustainability, with principles to guide stakeholders and the community through the actions

Matter designed the policy leadership suite and update instalments for Victoria State Government’s roadmap to electrification and a renewable energy future, putting energy consumers at the heart of the transition

Briefed to help Victoria State Government consult Victoria on its fossil gas substitution roadmap, Matter designed a visual identity and explanatory graphics that clearly and engagingly conveyed the state's current status on gas usage, its transition pathway, and challenges.

Matter were briefed to help Victoria State Government attract investment and activity with Victorian Renewable Hydrogen Industry Development Plan, a prospectus on Victoria’s unique and diverse advantages for the hydrogen and adjacent industries

Matter were briefed to help Transurban inform Victorians on the progress of CityLink Tulla Widening with a widespread advertising campaign encompassing digital, press, point-of-sale video and outdoor

Briefed to clearly communicate Victoria State Government’s pet breeding reforms, Matter applied an engaging, illustrated approach to an animated video and information suite, combined with close-up photography, to keep the policy’s beneficiaries front of mind

All great strategies have a consultation draft. Matter were tasked with mapping the journey Plan Melbourne 2017–2050 from its predecessor, Plan Melbourne 2014, and demonstrating the principles that would be carried over. Each principle could also be unlocked from the map and explored in depth.

Briefed by Victoria State Government to engage sector stakeholders and the community to have their say on hydrogen energy, Matter developed a visual identity that conveyed renewable and technology at a glance, as well as a narrative and principles to guide audiences intuitively

Briefed by Education and Training Victoria to convey the impact of mental health on students throughout their lives, Matter developed a series of clear, simple statistic-based factoids for team members to use as compelling proof points

Briefed by Victoria’s Surveyor General to convey their achievements and culture of innovation, Matter developed a series of infographic-style factoids with an emphasis on technological advancement delivering community outcomes

Briefed to communicate Melbourne’s urban planning strategy to 2050, Matter designed the Plan Melbourne brand and policy suite for Victoria State Government from community and stakeholder consultation, to policy launch and implementation

Briefed by Water Services Association Australia to convey the diverse water supply alternatives available to a drying, growing continent, Matter developed a visual system that communicated the plurality of options at a glance, and allowed for easy comparison against standard metrics.

Briefed to highlight Victoria State Government’s new water policy, Matter facilitated a series of workshops – arriving at the proposition of collaboration between agencies for better community outcomes – then directed a statewide photoshoot and designed policy collateral to demonstrate it