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Matter :: Simplify your expertise
Matter :: Simplify your expertise
Launch
Our impact
ENQUIRE
Matter :: Simplify your expertise
Matter :: Simplify your expertise
Launch
Our impact
ENQUIRE
Launch
Our impact
ENQUIRE
My ideal clients aren’t aware of me or how I can help them
Relevance Greg Harbour 8/21/24 Relevance Greg Harbour 8/21/24

My ideal clients aren’t aware of me or how I can help them

Get the attention of the right people with what matters to them

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It's unclear how my clients use my solutions to address their specific problems
Relevance Greg Harbour 8/21/24 Relevance Greg Harbour 8/21/24

It's unclear how my clients use my solutions to address their specific problems

Understand your audience's problems and needs, and how you can help solve them

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I'm unsure if I'm pursuing the best opportunities in the most effective way
Relevance Greg Harbour 8/21/24 Relevance Greg Harbour 8/21/24

I'm unsure if I'm pursuing the best opportunities in the most effective way

Match your approach and model with the most promising opportunities

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My message isn’t connecting with my ideal customer and conveying my unique expertise
Relevance Greg Harbour 8/21/24 Relevance Greg Harbour 8/21/24

My message isn’t connecting with my ideal customer and conveying my unique expertise

Communicate your unique advantages with a message that gets attention and prompts action

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I know my approach works, my challenge is showing others its benefits
Trust Greg Harbour 8/21/24 Trust Greg Harbour 8/21/24

I know my approach works, my challenge is showing others its benefits

Motivate action by demonstrating credibility and leadership

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I'm not demonstrating my expertise in a way that genuinely addresses people's problems
Trust Greg Harbour 8/21/24 Trust Greg Harbour 8/21/24

I'm not demonstrating my expertise in a way that genuinely addresses people's problems

Connect with your audience on their real-world problems to gain opportunities

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People don’t ask for what I offer so I accept opportunities that don’t align with my goals
Trust Greg Harbour 8/21/24 Trust Greg Harbour 8/21/24

People don’t ask for what I offer so I accept opportunities that don’t align with my goals

Respond to diverse problems and seamlessly introduce your unique framework

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I’m sharing content, but my perspective lacks cohesion and engagement
Trust Greg Harbour 8/21/24 Trust Greg Harbour 8/21/24

I’m sharing content, but my perspective lacks cohesion and engagement

Develop your schedule of engaging content to build prominence and authority

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I'm not using my wins to build momentum in the right direction
Leadership Greg Harbour 8/21/24 Leadership Greg Harbour 8/21/24

I'm not using my wins to build momentum in the right direction

Create momentum with people who believe in your approach

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My achievements aren't being recognized or helping me reach my goals
Leadership Greg Harbour 8/21/24 Leadership Greg Harbour 8/21/24

My achievements aren't being recognized or helping me reach my goals

Share authentic wins of people who succeeded using your approach

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I’m not leveraging my happy clients to secure more opportunities and clients
Leadership Greg Harbour 8/21/24 Leadership Greg Harbour 8/21/24

I’m not leveraging my happy clients to secure more opportunities and clients

Nurture an aligned community to share your vision, approach, and support

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I take opportunities that don’t align with my unique expertise or build my brand
Leadership Greg Harbour 8/21/24 Leadership Greg Harbour 8/21/24

I take opportunities that don’t align with my unique expertise or build my brand

Cultivate opportunities that align with your goals and move you forward

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Explore

Discover the framework, read insight, and use free online tools to inspire action

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Join in

Participate in capability-building programs to suit you and your team

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Partner

Create key communication assets to clearly convey your vision and win advocates

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